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Tuesday, December 21, 2021

Birthday wishes to Ameen Sayani ji



Born: 21 December 1932, India
Source:wikipedia
Ameen Sayani  achieved fame and popularity all across South Asia when he presented his Binaca Geetmala program of hits over the airwaves of Radio Ceylon. He is one of the most imitated announcers even today. His style of addressing the crowd with "Behno aur Bhaiyo" is still treated as an announcement with a melodious touch.
Ameen Sayani was introduced to All India Radio, Bombay, by his brother Hamid Sayani. Ameen participated in English programmes there for ten years. Later, he helped popularise All India Radio in India. Sayani was also a part of various movies throughout the years like Bhoot Bungla, Teen Devian, Boxer, and Qatl. He appeared in all of these movies in the role of an announcer in some event.
One little known fact about him is that he worked in the marketing Department of Tata Oil Mills Ltd. during 1960–62 as Brand Executive – mainly looking after their toilet soaps: Hamam and Jai.
Between All India Radio (since 1951), AIR’s Commercial Service (since 1970) and various foreign stations (since 1976), Sayani has produced, compered (or spoken for) over 54,000 radio programmes and 19,000 spots/ jingles. (The fact is recorded in the Limca Book of Records.)
Radio shows produced and compered by Ameen Sayani
1.CIBACA (formerly BINACA) GEETMALA: broadcast since 1952 – mainly over Radio Ceylon, and later over Vividh Bharati (AIR) – for a total of over 42 years. It was again revived after a gap of 4 years, and was aired over the National Network of Vividh Bharati for 2 years as COLGATE CIBACA GEETMALA.
2.S. KUMARS KA FILMI MUQADDAMA and FILMI MULAQAAT: over AIR and Vividh Bharati for 7 years. Re-commenced, after a decade, on Vividh Bharati for a year.
3.SARIDON KE SAATHI: 4 years. (AIR’s first sponsored show.)
4.BOURNVITA QUIZ CONTEST (in English): 8 years. (Took over from his brother and guru, Hamid Sayani, after his death in 1975.)
5.SHALIMAR SUPERLAC JODI: 7 years.
6.MARATHA DARBAR shows: SITARON KI PASAND, CHAMAKTAY SITARAY, MEHEKTI BAATEN, etc. : 14 years.
7.SANGEET KAY SITARON KI MEHFIL : 4 years – and still running (in 2014). (The format comprises interviews and musical career sketches of top singers, composers and lyricists. Syndicated to various radio stations in India and abroad for their commercial clients.)

Sayani also produced a 13-episode radio series in the form of plays based on actual HIV/AIDS cases – including interviews with eminent doctors and social workers. (The series – entitled Swanaash –was commissioned by All India Radio, and its audio cassettes have been acquired by many NGOs for their field-work.)
Sayani has pioneered the export of Indian radio shows and commercials since 1976. He has exported to USA, Canada, England, UAE, Swaziland, Mauritius, South Africa, Fiji and New Zealand. In addition, he has compered several shows directly for radio stations abroad.
He was conferred the Padma Shri award in 2009.



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